INTRODUCTION
Kevin is a passionate proponent of co-creation. A leader who successfully energizes marketing and creative teams by strengthening brands, delivering creative inventions, producing high-asset delivery and holding a broad understanding of corporate and agency strategies.
An agile creative and a flexible strategic thinker with the ability to define business trade-offs, generate unique innovative solutions and manage client expectations. Through a history of "roll up your sleeves" and hands-on sharp-edge experience in translating high-level information into clear tangible communications involving digital and multimedia applications drives Kevin’s extensive marketing and brand science energy.
Strives for collaboration and possesses the unique ability to team build, influence and mentor a comprehensive creative process from concept to completion. Finally, Kevin’s proficiency to lead the vision, clearly present complex creative solutions, prioritize multiple high-level demands, forge and enrich client relationships, and achieve business goals makes the everyday extraordinary.
EXPERIENCE
PUBLICIS HEALTH
PFIZER CREATIVE LEAD
NEW YORK, NY
06/24 – Present
Developing digital solutions for 5+ Global and 3+ US Pfizer pharmaceutical brands.
Energizing creative, experiential and strategy to engage new ways of thinking in response to a changing visual world.
Bringing cross-functional teams together – with design, methodology, facilitation, and the latest technology.
Guiding HCP’s and consumers from insights to ideas, to action.
DEERFIELD AGENCY
CREATIVE Director
CONSHOHOckEN, PA
2/18 – 2/23
Organizational leader tasked with managing a growing creative and cross-functional teams for Deerfield to support the client enterprise. As a key entrepreneurial lead, developed a pharmaceutical focused agency with a unique innovative culture that supports global and national brands, while instilling a culture of solution-oriented approaches.
Consistently delivered fresh, clear creative presentations, effectively managed art direction, skillfully led brainstorm solution sessions, meticulously crafted storyboards, provided straight-forward guidance, adeptly organized client pitches, streamlined brand launches, designed new brand vision and standards as well as updated and efficiently managed processes for the agency and vendors to continuously produce on-target, best-in-class deliverables, on-time within budget.
Client portfolio included 15+ brands, growing a team of 147 marketing professionals, driving Deerfield revenue to $10 million in 2019, $23 million in 2020, $43.5 million in 2021 and $61 million in 2023.
RAZORFISH HEALTH
CREATIVE Director
PHILADELPHIA, PA
11/17 – 2/18
Contracted by Razorfish Health team to collaborate, brand and launch phase 3 classified go-to market indications, a direct liaison between all corporate and market communications teams and leadership to launch these uniquely designed administrative for the treatment of metastatic breast cancer.
Engaging multichannel tactics, teams consistently stayed on track, being quick to act on key decisions, while maintaining a proactive, flexible stance to seek “win” oriented recommendations, ensuring to deliver comprehensive and effective outcomes.
COGNIZANT
CREATIVE Director
MALVERN, PA
2/16 – 2/17
Provided hands on design, guidance and expertise to matrixed developer teams representing 4+ global pharmaceutical accounts, ensuring alignment with brand messaging and strategic objectives. This included improving usability, accessibility, and overall engagement and efficient consumer interaction within the product and brand labels.
Within this role of leading a team comprising over 10 professionals, my responsibilities for enhanced solutions included; exceptional project management services, ensuring the delivery of hard-stop and go results, creative concepting, wire-framing, meticulous construction of story / mood boards, and implementing valuable insights from user stories. Additionally, the role involved offering direction on UX/UI aspects / human experience, designing functional interfaces, evolving marketing perspectives, diagnosing potential crucial user analytics and documenting developer catalog scripts.
Launched Abbott.com the largest agency and global interactive achievement to the date with small teams and big design efforts, adept project interaction skills, and consistent maintenance of development timelines. These crucial components were imperative for the exemplary design and systems for Abbott.com, supporting the presence and platform of this renowned bioscience leader.
Health Advocate
VP MARKETING / CREATIVE DIRECTOR
Plymouth Meeting, PA
11/09 – 1/16
Agile leader, tasked with overseeing a diverse team of over 25 marketing experts dedicated to driving the creation of both internal and external products and services. A proven track record of integrating creative operations and scaling processes for the development of sales materials, proprietary digital applications, e-learning tools / videos, and strategic omnichannel campaigns aimed at enhancing brand visibility and market reach.
Responsible for overseeing budget allocation and compliance, managing daily business operations, coordinating with vendors, handling staffing requirements, sourcing data, identifying market initiatives, organizing sales events, maintaining information technology systems, ensuring seamless user experiences, designing interfaces and interactive features for mobile / desktop applications, executing quarterly sales promotions, providing brand science training, conducting client / stakeholder presentations, educating consumer / members, and generating company utilization reports.
Managed the entire spectrum of creative and marketing efforts, successfully propelling Health Advocate to an impressive base of over fifteen thousand clients and supporting a robust membership exceeding 40 million Americans. These endeavors culminated in the generation of substantial sales and marketing revenue, amounting to over $40 million each month.
philadelphia orchestra
CREATIVE DIRECTOR
philadelphia, PA
3/07 – 11/09
Enhanced the artistic endeavors of a prestigious Orchestra on a global scale, lending support to renowned ensembles like the esteemed “Philly Pops,” by seamlessly integrating captivating visual design, fostering meaningful human connections, enhancing digital visibility, and optimizing online sales platforms. In the yearly media creation plan, a variety of promotional messaging were developed to enhance visibility.
An epic revenue seasonal collateral, upgrading ticketing site, billboards, public transportation, event signage, premier digital ads, and citywide banners.
Ernst & Young
Global SR. Designer
philadelphia, PA
11/04 – 3/07
As the lead graphic designer on the global Request for Proposal (RFP) cross-functional team, my role involved creating and refining presentations, crafting impactful emails, landing pages and preparing comprehensive documents for the weekly submissions taking place across various locations both nationally and internationally. Through these efforts, our team successfully secured new accounts totaling over 90 million, showcasing our dedication to excellence in design and clear communication strategies.