Health Advocate
BUILDING A BRAND FROM THE GROUND FLOOR
As Creative Director and VP, Marketing, my focus was deeply committed to enhancing and advancing the brand's mission to establish a strong presence in the market, ensure efficient operational delivery, and foster the development of a distinct company culture. Right from the start, our goal was to craft a truly distinctive identity, establish a resilient foundation that could adapt to diverse needs, and synchronize with a consistent yearly trajectory of encouraging business expansion.
Company Communications
In focusing on our team's vision, it was paramount for us to ensure that the visuals we curated were not only iconically bold but also highly readable. Given the inherent complexity of healthcare benefits, our role as an advocacy organization dictated the necessity of cutting through the clutter by delivering sales and marketing communications that are exceptionally crisp, ensuring clarity for all.
Member Communications
Members are incredibly vital to our organization, their significance undeniable. Understanding the need to differentiate ourselves from traditional benefits organizations in how we engage with our audience, we embarked on a journey to revolutionize our approach. This decision not only marked a pivotal moment for us within the industry but also enabled us to establish a distinctive brand identity that resonates deeply with the organizations we are privileged to serve.
