INTRODUCTION

Kevin is a passionate proponent of co-creation. He designs and facilitates unique experiences that offer people the energy and enthusiasm to engage in new ways of thinking, in response to a changing world. He brings cross-functional teams together in creative environments – with design thinking methodology, facilitation, and the latest technology – to gently guide them from insights to ideas, to action.

A leader who successfully energizes marketing and creative teams by strengthening brands, delivering creative inventions, producing high-asset delivery and holding a broad understanding of corporate and agency strategies.

An agile creative and a flexible strategic thinker with the ability to define business trade-offs, generate unique innovative solutions and manage client expectations. Through a history of "roll up your sleeves" and hands-on sharp-edge experience in translating high-level information into clear tangible communications involving digital and multimedia applications drives Kevin’s extensive marketing and brand science energy.

Strives for collaboration and possesses the unique ability to team build, influence and mentor a comprehensive creative process from concept to completion. Finally, Kevin’s proficiency to lead the vision, clearly present complex creative solutions, prioritize multiple high-level demands, forge and enrich client relationships, and achieve business goals makes the everyday extraordinary.

EXPERIENCE

YOUR CREATIVE ANSWER
Malvern, PA
BRAND Director   
2/23 – PRESENT

• Manages and markets unique experiences that offer energy and enthusiasm to engage in new ways of thinking, in response to a changing world. Bringing cross-functional teams together in creative environments – with design, methodology, facilitation, and the latest technology – to gently guide clients from insights to ideas, to action.

DEERFIELD AGENCY
CONSHOHOckEN, PA
CREATIVE Director   
2/18 – 2/23

• Organizational Creative Leader tasked with building Deerfield, Agency of Brand as an entrepreneurial pharmaceutical focused agency with a unique innovative culture that supports global and national brands.

• In this role, I consistently delivered fresh, clear creative presentations, effectively managed art direction, skillfully led brainstorm solution sessions, meticulously crafted storyboards, provided straight-forward guidance, adeptly handled client pitches, oversaw brand launches, established brand vision and standards for look and feel, as well as efficiently managed external agencies and teams to continuously produce on-target, best-in-class deliverables.

• Client portfolios included 15+ brands, growing a team of 23 marketing professionals, driving revenue to $10 million in 2019, $23 million in 2020, $43.5 million in 2021 and $61 million in 2022.

RAZORFISH HEALTH
PHILADELPHIA, PA
CREATIVE Director   
11/17 – 2/18

• Contracted by Razorfish Health, our dedicated team extensively collaborated to strategically brand and oversee the successful national launch of FASLODEX. This groundbreaking medication, recognized as an estrogen receptor antagonist, offers a targeted therapeutic approach for individuals battling hormone receptor positive metastatic breast cancer. Our collective efforts aimed to amplify awareness and ensure efficient dissemination of vital information within the medical community and among patients.

• In this project, I conceptualized and designed the Core Visual Aid (CVA) along with developing supplementary multichannel communications. These materials were specifically created to provide healthcare providers with various options within the expanding breast cancer treatment landscape.

COGNIZANT
MALVERN, PA
CREATIVE Director   
2/16 – 2/17

• Provided creative direction to matrixed digital teams representing 4+ global pharmaceutical accounts, demonstrating a deep expertise in enhancing user satisfaction. This includes improving usability, accessibility, and overall enjoyment for clients interacting with the product and brand labels.

• Within this role of leading a team comprising over 10 professionals, the responsibilities encompassed providing exceptional project management services, ensuring the delivery of hard-stop and go results. The diverse range of tasks included creative concepting, wire-framing, meticulous construction of mood boards, and deriving valuable insights from user stories. Additionally, the role involved offering direction on UX/UI aspects, designing functional interfaces, evolving marketing perspectives, creating crucial user touchpoints, and documenting developer catalog scripts.

• Launched the largest agency interactive achievement involved the meticulous design, adept management, and consistent maintenance of development timelines essential for the successful launch of Abbott.com, the official online platform of this renowned global bioscience leader.

Health Advocate
Plymouth Meeting, PA
VP MARKETING / CREATIVE DIRECTOR  
11/09 – 1/16

• Agile leader, tasked with overseeing a diverse team of over 25 marketing experts dedicated to driving the creation of both internal and external products and services. This includes managing the development of print materials, proprietary digital applications, engaging videos, and strategic omnichannel campaigns aimed at enhancing brand visibility and market reach.

• Responsible for overseeing budget allocation and compliance, managing daily business operations, coordinating with vendors, handling staffing requirements, sourcing data, strategic market initiatives, organizing events, maintaining information technology systems, ensuring seamless user experience, designing interfaces and interactive features, developing mobile applications, executing quarterly sales promotions, providing brand science training, conducting client presentations, educating members, and generating group utilization reports.

• Managed the entire spectrum of marketing efforts, successfully propelling Health Advocate to an impressive base of over fifteen thousand clients and supporting a robust membership exceeding 40 million Americans. These endeavors culminated in the generation of substantial sales and marketing revenue, amounting to over $40 million per month.

philadelphia orchestra
philadelphia, PA
ASSOCIATE CREATIVE DIRECTOR  
3/07 – 11/09

• Enhanced the artistic endeavors of a prestigious Orchestra on a global scale, lending support to renowned ensembles like the esteemed “Philly Pops,” by seamlessly integrating captivating visual design, fostering meaningful human connections, enhancing digital visibility, and optimizing online sales platforms. In the yearly media creation plan, a variety of promotional materials were developed to enhance visibility. These materials encompassed an array of platforms such as billboards, public transportation displays, annual event signage, digital advertisements, and citywide banners.

Ernst & Young
philadelphia, PA
Global Designer  
11/04 – 3/07

• As the lead graphic designer on the global Request for Proposal (RFP) cross-functional team, my role involved creating and refining presentations, crafting impactful emails, landing pages and preparing comprehensive documents for the weekly submissions taking place across various locations both nationally and internationally. Through these efforts, our team successfully secured new accounts totaling over 90 million, showcasing our dedication to excellence in design and clear communication strategies.